One Love Youth Camp Returns to Jamaica!
Jamaican Youth Come Together to Celebrate Bob’s Vision of Peace & Love
This week, over 50 young people from across Kingston and St Ann will come together at the One Love Youth Camp to ignite their creative skills and promote Bob Marley’s vision of peace, love and social equality. The camp takes place in Bob’s home parish of St Ann, and is the result of a sweet partnership between the Bob Marley Foundation, Partners for Youth Empowerment (PYE) and ice cream makers Ben & Jerry’s.
The One Love Youth Camp returns for its third installment, to give young people of Jamaica the chance to stir up their own take on Bob Marley’s most iconic songs, and learn how to use music, dance and arts to respond challenges in their lives and break down barriers. The camp is facilitated by 25 local teachers and facilitators, who have been through an intensive Creative Facilitation training process that gives them the skills and resources to use the arts to help young people to reach their full potential.
Following the One Love Youth Camp, teachers and facilitators will take what they’ve learnt back to their communities to directly benefit more of Jamaica’s underserved youth. The training model and One Love camp were designed by PYE and funded by proceeds from Ben & Jerry’s tribute flavour to Bob Marley, Satisfy My Bowl.
Ed Shepherd, Social Mission Manager Ben & Jerry’s says: “Bob Marley stood for more than just music – he inspired millions to think about peace, love, and equality. We’re happy to play a small role in making Bob’s legacy, and vision for a sweeter world, travel further this year.”
Ziggy Marley says: “The One Love Youth Camp has positively effected youth in Jamaica, providing social and interpersonal tools they can use throughout life. The youth are our future and we look forward to expanding the camp with our partners at PYE and Ben & Jerry’s.”
Gwyn Wansbrough, Executive Director, PYE UK adds: “We’re delighted return to Jamaica to enable passionate teachers use the arts to help young people deal with challenges and reach their potential. Last year showed us that Jamaica has incredibly talented and inspiring young people, and I’m sure this year will be no different!”
About Ben & Jerry’s
Ben & Jerry’s have been making great ice cream since the company was founded by school friends Ben Cohen and Jerry Greenfield, back in 1978. Their aim is (and always has been!) to make the best possible ice cream, in the nicest possible way. We use Fairtrade certified ingredients, including sustainable milk and free range eggs, all of which are sourced locally in order to minimise our carbon footprint. To learn more about how we do business, visit www.benjerry.co.uk.
About Bob Marley
Bob Marley, a Rock and Roll Hall of Fame inductee, is notable not only as the man who put reggae on the global map, but, as a statesman in his native Jamaica, he famously brought together the country’s warring factions — symbolized by rival politicians Michael Manley and Edward Siega joining hands on-stage — during his legendary “One Love Peace Concert” in Kingston, which took place on April 22, 1978, less than six weeks before this Music Hall performance in Boston. It was five years since Marley and the band arrived from Jamaica, with the 1977 release of EXODUS, recorded in London just after an assassination attempt on his life, turned into not just a socio-political statement, but one which included such hits as the title track, “Waiting In Vain” and “One Love,” paving the way for their next release Kaya and a world tour in ’78. Together with his music’s theme of liberation, Marley’s own rags-to-riches story brought inspiration to subjugated people around the world, where he was revered as a larger-than-life leader.
Today, Bob Marley remains one of the 20th century’s most important and influential entertainment icons. Marley’s lifestyle and music continue to inspire new generations as his legacy lives on through his music. In the digital era, he has the second-highest social media following of any posthumous celebrity, with the official Bob Marley Facebook page drawing more than 74 million fans, ranking it among the Top 20 of all Facebook pages and Top 10 among celebrity pages. Marley’s music catalog has sold millions of albums worldwide
Thirty years after its original release, Bob Marley & The Wailers’, LEGEND, shared the top of the charts, holding the No. 5 spot on Billboard’s 200 Album Chart among Maroon 5 (#1), Jeezy (#2), Guardians of the Galaxy Soundtrack (#3), and Ariana Grande (#4). LEGEND also holds the distinction of being the longest-charting album in the history of Billboard magazine’s Catalog Albums chart and remains the world’s best-selling reggae album. Marley’s accolades include inductions into the Rock and Roll Hall of Fame (1994) and ASCAP Songwriters Hall of Fame (2010), a GRAMMY® Lifetime Achievement Award (2001), multiple entries in the GRAMMY® Hall Of Fame, and a star on the Hollywood Walk of Fame (2001). For more information visit: bobmarley.com and facebook.com/bobmarley.