Train the Trainer at Work in Brazil

In the Northeast region of Brazil a staggering 52% of Brazilian youth are struggling to find employment. With standards high and opportunities scarce, the situation is at risk of becoming chronic.

For the last two years we have been working in Brazil to create a group of lead-facilitators who can plan, organize and run youth camps and creative facilitation trainings, allowing us to reach more young people and spread the Creative Community Model to youth workers and educators throughout the region.

Juliana Cortez is one of these lead facilitators as well as our regional coordinator in Brazil. Following training from PYE she has been working with the NGO Despertar, an organization that focuses on helping young people gain the skills they need to find work.

“They work with youth from 12-17 years old,” she says. “I worked there in 2009 as an Institutional Development Coordinator, so I invited the youth workers to participate in a CF1 training in March and then followed it up with a CF2 training in September.”

Teaching youth workers and youth-serving organizations to introduce the Creative Community Model into their work is a central part of PYE’s method. We aim to identify individuals and organizations who are already doing important work and give them a new set of tools and practices to help improve both their reach and their impact. “I went back to visit the organization a few weeks ago,” says Juliana. “I was very surprised at how well they integrated the creative arts in the way they work with youth. It has become a core part of their program and a really effective way for them to open discussions and help the youth to connect as a group.”

While Juliana was visiting she saw a distinctive shift in the way the organization was working. “Some of the staff had created a workshop called ‘Creative Arts’ that was running alongside other classes, but even more excitingly, classes in administration, telemarketing, languages and even IT were all being taught in a more fun and creative way.”

“On the day I visited they were doing a cultural presentation on the States of Brazil. It was brilliant to see how the staff had adapted the Creative Community Model to this situation. The whole thing became an event, with different students running their own stalls to represent each different region. They had created the typical food and gathered information about the customs, lifestyle and geography of the state they were representing. Finally, each team did a small performances with live music and dances that were local to each region.”

At PYE, we have long believed that when you reach out to young people, you can affect the entire community. “I saw this in action during this presentation,” says Juliana. “Despertar used to be very strict with how much access they allowed to the community because there is known violence in their area, but it seems that now they have found a way to communicate and to invite people in through the arts and creativity. It was wonderful to see the local community being invited to this special event and enjoying and encouraging the young people.”

The work of Despertar is a fantastic example of our train the trainer model at work. If you know of any organizations that have been affected or trained in the Creative Community Model by one of our trainees, let us know on the PYE Facebook page. We’re always curious about the ripple effects of our work.

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